Names and Titles That Become Something Else

I don't know if this blog will take the direction that this post might promise, but:

Sometimes titles or names become divorced from their original feel. Take Sturgeon's Law, a blog title that has taken on less and less the tone and framing radiating from the science fiction author's proverb ("Nothing is always absolutely so" according to Wikipedia) as I have visited it over the past year or so. I am thinking: if you visit a blog or house or other named thing (novel, perhaps?) often enough (or any other blog like "Avoiding the Muse" or "Exoskeleton," for that matter), the name takes on a different feel, one less explicable, perhaps. Think of the bands The Police or The Beatles. I don't think of cops nor do I think of bugs. Perhaps this is because we (I!?) develop a relationship to the object, text, etc that begins to override the original tone/meaning.

By which I mean, Nietszche was right about the pliability of language, of the human capacity to redefine, to reconcretize language into habit of meaning. Or something close to that.

So, in titling a manuscript that has been worked quite a bit, does the same thing happen? Do we concretize the title as something else (a collection of poems, for example) rather quickly, or do we work to stay that process, trying to keep the language fresh?